Sub-B: Reshoring to Italy, the perfect choice

Sue Wyss-Knwan is the CEO and founder of the Brand Sub.B, elegant Italian leather bags for laptops produced in Florence.

But Sue’s story began with production in Asia…

” I started to produce in Asia, but I faced several difficulties to communicate with suppliers, to source raw materials and to get the quality I was expecting.

Then I decided to move my production to Europe and I chose Italy for the well known reputation and heritage of italian bag manufacturers.

I found the right producer in Florence and, since the beginning, we faced all the challenges together, from leather sourcing to accessories selection till we managed to end up with the right pricing levels for each product ”.

The brand Sub.B grew so rapidly that Sue had to find additional producers to satisfy demand.

“Reshoring to Italy was the perfect choice”
is Sue’s conclusion