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The Story of Jamila: The Innovative Sportswear Artisan

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Meet Jamila from Chieti Scalo

Jamila is a young Sportswear & Made in Italy artisan focused on the world of denim, jersey and sweatshirt based in Chieti Scalo, Italy.

THE STORY

In 2017, right after the end of their academic path and after working for other companies, Jamila and Alessandro founded their production company. At that point in life, they felt a strong desire to create something personal and authentic, that could bring their own ideas and vision to life.

Almost simultaneously with the foundation of the company, Jamila and Alessandro also created their own clothing brand – Huge Underground Business – that perfectly represents the essence of their vision.

They first started with a few product categories but, during the years, they had the chance to expand especially thanks to international clients who trusted them. Today, Jamila and Alessandro built a new studio that could welcome and manage the production of a variety of product categories while maintaining a very high level of quality as the Made in Italy.

 

«Italian Artisan accelerated our growth by presenting our reality to all those who wanted to create high-quality products, and understand the hard work and know-how behind even a simple garment like a sweatshirt.»

«Italian Artisan accelerated our growth by presenting our reality to all those who wanted to create high-quality products, and understand the hard work and know-how behind even a simple garment like a sweatshirt.»

Want to know everything about sportswear? Read our Knowledge Base on Sportswear!

6 VALUES AT THE FOUNDATION OF EACH CREATION

Jamila and Alessandro give life to their creations always keeping 6 values in mind: respect, sustainability, quality, inclusion, sensitivity, and innovation.

They believe that it’s important to create respectful and human connections with every person that is part of the production process and that every collaborator must be rightly rewarded for their role in the journey.

All the creative processes that are behind their clothes are innovative, from the processing techniques to the structures of the models. Their goal is to create something new and unexplored every time.

Finally, the quality and ethics behind every garment are something that they never ignore. They are committed to reaching a high-quality standard for every garment, since a high-quality product will last longer and, above all, it will help to reduce the waste produced by low-cost products that have a much shorter lifespan.

INNOVATIVE AND COSMOPOLITAN PRODUCTION

Jamila and Alessandro’s company is made up of young people who have already had the opportunity to collaborate with the biggest brands from all over the world. That is why they are committed to bringing innovation to the fashion industry and pushing beyond the boundaries of what has already been created.
 
Their ceations are immediately recognizable from their aesthetics, which is considered unique mainly because of certain treatments on the garments they are specialized in. For this reason, they invest a lot in research and development of the working passages that are, sometimes, realizable only handcrafted.
 
They are focused on maintaining a cosmopolitan vision with some hints from the Asian world.

THE ROLE OF THE ARTISAN

For Jamila and Alessandro, the connections created by collaborating with brands and other fashion companies is what brings them forward. They love to give life to their ideas so that they can build conversations with the people working in the same industry.

They believe that the real imprint that the previous generation of artisans left on the new one is the seriousness and respect towards customers. That is why they continue to collaborate with those who have been an inspiration for them so far.

 

«We are lucky to have started a business out of a passion because, as in all things, when you are committed to learning everything about a subject and pursuing a goal, the right path will find you.»

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